How to Use Your Brand Video to Expand, Elevate & Convert (Without Letting It Collect Dust)

PhotoVideo

Jul 15

You just invested in a powerful brand video experience.
Your footage is cinematic. It’s story-rich. It captures your essence like nothing else ever has.

And yet…

It’s sitting in a digital folder, untouched.
Or you posted it once with a “SO grateful” caption and haven’t opened it since.

If this sounds familiar, you are not alone…but you’re also leaving serious magnetism and money on the table.

As a Maine-based brand photographer and videographer who specializes in cinematic, somatic storytelling for visionary women and wellness leaders, I’ve seen firsthand what happens when you actually put your brand videography to work for you:

✅ Sold-out luxury retreats
✅ Seven-figure evergreen launches
✅ Websites that convert in seconds
✅ Masterminds that fill without pushing
✅ A brand presence that feels like you (before a single word is even spoken)

Whether you’ve already invested in a video shoot or are planning one soon, this post walks you through exactly how (and where) to use your brand video in your business, so you can expand your reach, elevate your presence, and convert aligned clients with ease.

A Brand Video Is Not Just “Content”

Let’s get this out of the way first: your brand video is not just a pretty add-on for social media.
When created with intention, your video becomes a living, breathing expression of your leadership.

It’s the energy behind your offerings.
The felt sense of your work.
The bridge between your internal evolution and your external presence.

This is why I design every Video Magick session with embodiment, story, and cinematic artistry at the center. We’re not capturing random clips. We’re translating the soul of your business into a visual ecosystem that moves with you.

Now let’s talk strategy.

7 High-Impact Places to Use Your Brand Video

Here’s where your video can do more than look good. These strategic placements build trust, expand connection, and support real conversions:

🌐 1. Your Website

Embed your video on:

Your homepage as a full-screen banner
The About page to humanize your story
Sales pages to visually express transformation
Your Media or Speaker Kit to pitch with presence

Pro tip: Videos build instant trust. Let potential clients feel you in motion before they even read a word.

📧 2. Email Marketing Sequences

Use your video in:

Your welcome sequence to introduce your energy and values
Launch emails to bring your offers to life
Evergreen funnels to maintain connection over time

Embed teaser clips or gifs to drive click-throughs. It’s a powerful way to move from inbox to impact.

🎞️ 3. Social Media (Beyond the Grid)

This is where your content gets to breathe and be seen:

Pin your cinematic edit to your Instagram profile
Use short clips for Reels or Stories
Share video testimonials during launch or enrollment windows
Add slow-motion B-roll with voiceover or music for evergreen posts

Don’t overthink it. Just share. You never know which 10-second clip will be the one that makes someone say “She’s it.”

🧘‍♀️ 4. Event or Retreat Marketing

If you host in-person experiences, cinematic storytelling videos are your holy grail.

One of the most popular Retreat Magick deliverables? The cinematic retreat edit, because it captures the feeling of being there. These videos are pure magnetism and often fill future retreats with ease.

Pair that with a powerful video testimonial, and you’re not just marketing.
You’re showing the transformation you provide to your clients in real-time.

🎤 5. Speaker Applications + Media Features

Submitting for a podcast, panel, or press feature?
Lead with a video that reflects your authority and depth.

Your presence matters. Your voice matters. An authentic brand video instantly helps them feel both, instantly.

🛍️ 6. Sales Pages, Digital Products, and Course Portals

Whether you're launching a mastermind, a self-paced program, or a high-touch offer:

Add a video testimonial to your sales page
Embed your cinematic edit as a hero banner
Use clips as educational content in the offer itself

Let your clients see the real you, not just in written promises, but in fully embodied expression.

🧠 7. Internal Use: Memberships, Welcome Videos, Brand Embodiment

This one’s underrated: your video doesn’t just serve your audience.
It also supports your team, students, and future self.

You can use video to:

Onboard new hires with your brand ethos
Introduce yourself inside a member space or course
Reconnect with your own message in seasons of growth

Your brand isn’t static. These visuals are a living archive of who your message and impact on the world.

Retreat Magick captured at Metamorph by Maya Night, 2025

The Biggest Mistake I See (And How to Avoid It)

Here’s the real talk:
The biggest mistake I see people make is not using their brand video at all.

They sit on hundreds of clips. Maybe post once.
And then let the content, and their power, fade into the background.

Here’s what I want you to remember:
You don’t need a full content plan to share your story.
You don’t need a new strategy every week.

You just need to let yourself be seen.

Start where you are. Choose one clip. Post it. Let it land.

Your people are waiting for you.

🎥 Ready to Actually Use Your Brand Video?

Whether you already have video footage sitting in your files or you’re ready to create something unforgettable from scratch…

✨ Video Magick is the portal.✨

A somatic-led, cinematic brand video experience that captures your story, your energy, and your visual voice with depth and artistry.

And because strategy matters just as much as story, I include a post-session implementation call to make sure you know exactly how to use your content.