Is It Time to Refresh Your Brand Visuals?
The story of who you are, what you offer, and the energy you bring to your clients. But like anything in business, your visuals have to evolve. What once felt aligned and magnetic can start to feel outdated, misrepresenting the growth you’ve experienced.
If you’ve ever wondered whether it’s time for a refresh, you’re not alone. As a Maine videographer and brand photographer, I’ve worked with countless business owners who realized their visuals no longer matched their evolving brand energy. Let’s dive into how to recognize when your brand visuals need an update and how to make the most of your next brand photo or video shoot.
Why Refreshing Your Brand Visuals Matters
Your photos and videos are often the first impression potential clients have of you. They set the tone for how your brand is perceived. Are you showing up as the evolved version of your business, or are you still presenting an outdated version of yourself?
Refreshing your brand visuals ensures:
You’re visually aligned with where you are now in your business journey.
You feel confident and excited to share your content rather than avoiding posting because your visuals don’t feel like ‘you’ anymore.
You’re attracting the right audience by showcasing the energy, professionalism, and aesthetic that resonates with your ideal clients.
3 Signs It’s Time to Refresh Your Brand Visuals
🔮 Your brand has evolved, but your photos and videos haven’t. Maybe you’ve expanded your offerings, shifted your niche, or elevated your brand aesthetic. If your visuals don’t reflect this, they may be holding you back.
🔮 You’re not feeling inspired to show up online. If you find yourself hesitating to post or update your website because your visuals feel outdated, this is a clear sign it’s time for a refresh.
🔮 You’re not attracting the clients you want. Your visuals play a major role in attracting aligned clients. If you’re not drawing in the right people, your imagery may need to shift to better reflect the experience you offer.
How to Plan for a Brand Refresh Photoshoot
If you’re feeling the pull to update your brand visuals, here are three key steps to ensure a successful and impactful shoot:
1️⃣ Get Clear on Your Brand Story – Before your shoot, define the message and vibe you want your visuals to convey. Are you showcasing authority, warmth, creativity, or innovation? Your brand’s energy should be reflected in every image.
2️⃣ Choose Locations & Outfits Intentionally – Your setting and wardrobe play a crucial role in creating an aligned aesthetic. Think about backdrops, colors, and textures that will enhance your brand’s presence.
3️⃣ Incorporate Video for Maximum Impact – Brand photography is powerful, but video takes things to the next level. As a Maine videographer, I’ve seen firsthand how high-quality brand videos create deeper engagement, drive sales, and enhance brand authority. If you’re looking to create dynamic content that builds connection and engagement, consider integrating video into your shoot
Final Thoughts
Refreshing your brand visuals isn’t just about aesthetics. It’s about stepping fully into the next level of your business. Whether you're a Maine-based small business owner like me, a coach, or a creative entrepreneur, ensuring your visuals align with your vision is key to building trust and connection.
Your audience is watching, and now is the time to show up with the confidence and presence your brand deserves. Whether it’s a small refresh or a full evolution, taking action today will set the stage for your next season of growth.
What do you think: does it feel like time for a refresh?
If you’re thinking about refreshing your brand visuals, take a moment to reflect on what story you want them to tell.
What feels most aligned for your next chapter?
I'd love to hear what’s inspiring you. Feel free to connect with me on Instagram @monicajustesen and share your vision! ✨
Want More Support? Grab My Free Guide to High-Impact Videos That Convert
If video isn’t already a core part of your brand, you’re missing out on a massive opportunity, friend. My free guide walks you through how to create high-impact, story-driven video visuals that captivate, connect, and convert.
